«Взломай код общения. Как говорить убедительно, заключать выгодные сделки и влиять на людей»

Singh S. Impact of Color on Marketing // Management Decision. 2006. July. Vol. 44. No. 6. Pp. 783–789 // doi.org/10.1108/00251740610673332.

Elliot A. J. Color and Psychological Functioning: A Review of Theoretical and Empirical Work // Frontiers in Psychology. 2015. April 2. Vol. 6. P. 368 // doi.org/10.3389/fpsyg.2015.00368.

de Craen A. J. M. et al. Effect of Colour of Drugs: Systematic Review of Perceived Effect of Drugs and of Their Effectiveness // BMJ. 1996. December. Vol. 313. No. 7072. Pp. 1624–1626 // doi.org/10.1136/bmj.313.7072.1624.

Wang Q. (@QwQiao). Notice that on Fox the ‘presidential’ in ‘presidential debate’ is red, and on MSNBC the ‘presidential’ is blue // Twitter, October 22, 2020.

Одна группа ученых проводит международное исследование цветовых эмоций и уже собрала приличную базу данных о том, как каждая страна интерпретирует цвет. Если вам интересно, что означают цвета в вашей стране, обязательно пройдите по ссылке в ваших цифровых бонусах на scienceofpeople.com/bonus. Прим. автора.

Levesque D. Psychology Research Reveals the Connection between Color and Emotion // PsyPost, January 30, 2016 // psypost.org/2016/01/psychology-research-reveals-the-connection-between-color-and-emotion-40586.

Elliot A. J., Maier M. A. Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans // Annual Review of Psychology. 2014. January. Vol. 65. No. 1. Pp. 95–120 // doi.org/10.1146/annurev-psych-010213-115035.

Price M. You Can Thank Your Fruit-Hunting Ancestors for Your Color Vision // Science, February 19, 2017 // science.org/content/article/you-can-thank-your-fruit-hunting-ancestors-your-color-vision.

Ahrens L. A. Color Psychology: Does It Affect How You Feel? // Lu Ann Ahrens (blog), April 17, 2018.

O’Connor Z. Colour Psychology and Colour Therapy: Caveat Emptor // Color Research & Application. 2011. June. Vol. 36. No. 3. Pp. 229–234 // doi.org/10.1002/col.20597.

Labrecque L. I., Milne G. R. Exciting Red and Competent Blue: The Importance of Color in Marketing // Journal of the Academy of Marketing Science. 2012. September. Vol. 40. No. 5. Pp. 711–727 // doi.org/10.1007/s11747-010-0245-y.

Elliot, Color and Psychological Functioning.

University of Oregon. Research Suggests Color Affects Ethical Judgments of Brands // PsyPost, December 3, 2015 // psypost.org/2015/12/research-suggests-color-affects-ethical-judgments-of-brands-39676; Sundar A., Kellaris J. J. How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness // Journal of Business Ethics. 2017. Vol. 146. No. 3. Pp. 685–701 // doi.org/10.1007/s10551-015-2918-4.

Briki W., Hue O. How Red, Blue, and Green Are Affectively Judged: Affective Judgments of Colors // Applied Cognitive Psychology. 2016. Vol. 30. No. 2. Pp. 301–304 // doi.org/10.1002/acp.3206.

Briki and Hue, How Red, Blue, and Green Are Affectively Judged.

Jonauskaite D., Mohr Ch. A Commentary: The Sun Is No Fun Without Rain: Reply to ‘The Sun and How Do We Feel about the Color Yellow? Methodological Concerns’ // Journal of Environmental Psychology. 2020. February 1. Vol. 67. P. 101379// doi.org/10.1016/j.jenvp.2019.101379.

Cherry K., Morin A. The Color Psychology of Yellow // Very Well Mind, March 25, 2020 // verywellmind.com/the-color-psychology-of-yellow-2795823.

Chadiha K. State of Science on Unconscious Bias // UCSF Office of Diversity and Outreach // diversity.ucsf.edu/resources/state-science-unconscious-bias.

Moss-Racusin C. A. et al. Science Faculty’s Subtle Gender Biases Favor Male Students // PNAS. 2012. October 9. Vol. 109. No. 41. Pp. 16474–16479 // doi.org/10.1073/pnas.1211286109.

People with ‘Gay-Sounding’ Voices Face Discrimination and Anticipate Rejection // Academic Times, February 11, 2021.

Dolan E. W. Women Viewed as More Trustworthy When Wearing Makeup – and Receive Larger Money Transfers in an Economic Game // PsyPost, May 3, 2020 // psypost.org/2020/05/women-viewed-as-more-trustworthy-when-wearing-makeup-and-receive-larger-money-transfers-in-an-economic-game-56679.

Koval C. Zh., Rosette A. Sh. The Natural Hair Bias in Job Recruitment // Social Psychological and Personality Science. 2021. May. Vol. 12. No. 5. Pp. 741–750 // doi.org/10.1177/1948550620937937.

Dasgupta N. Implicit Attitudes and Beliefs Adapt to Situations // Advances in Experimental Social Psychology. 2013. December. Vol. 47. Pp. 233–279 // doi.org/10.1016/B978-0-12-407236-7.00005-X.

Gurung R. A. R. et al. Can Success Deflect Racism? Clothing and Perceptions of African American Men // Journal of Social Psychology. 2021. Vol. 161. No. 1. Pp. 119–128 // doi.org/10.1080/00224545.2020.1787938.

The Editors of Encyclopaedia Britannica. Radio Wave, по состоянию на июнь 2022 г. // britannica.com/science/radio-wave; Heinrich Rudolf Hertz // Hebrew University of Jerusalem, updated July 30, 2004 // web.archive.org/web/20090925102542/http://chem.ch.huji.ac.il/history/hertz.htm.

Carter N. L., Weber J. M. Not Pollyannas: Higher Generalized Trust Predicts Lie Detection Ability // Social Psychological and Personality Science. 2010. July. Vol. 1. No. 3. Pp. 274–279 // doi.org/10.1177/1948550609360261.